AB249, s. 10 17Section 10. 134.66 (2) (e) of the statutes is amended to read:
AB249,6,1918 134.66 (2) (e) No retailer or direct marketer may sell cigarettes in a form other
19than as a package or container on which a stamp is affixed under s. 139.32 (1).
AB249, s. 11 20Section 11. 134.66 (3m) of the statutes is created to read:
AB249,6,2321 134.66 (3m) Defense of direct marketer. Proof of any of the following facts
22by a direct marketer who sells cigarettes or tobacco products to a person under the
23age of 18 is a defense to any prosecution for a violation under sub. (2) (a):
AB249,6,2524 (a) That the direct marketer used a mechanism, approved by the department
25of revenue, for verifying the age of the purchaser.
AB249,7,2
1(b) That the purchaser falsely represented that he or she had attained the age
2of 18 and presented a copy or facsimile of a government issued identification.
AB249,7,43 (c) That the name and birthdate of the purchaser, as indicated by the purchaser,
4matched the name and birthdate on the identification presented under par. (b).
AB249,7,75 (d) That the sale was made in good faith, in reasonable reliance on the
6mechanism described in par. (a) and the representation and identification under
7pars. (b) and (c), and in the belief that the purchaser had attained the age of 18.
AB249, s. 12 8Section 12. 139.30 (1m) of the statutes is created to read:
AB249,7,119 139.30 (1m) "Consumer" means any individual who receives cigarettes for his
10or her personal use or consumption or any individual who has title to or possession
11of cigarettes for any purpose other than for sale or resale.
AB249, s. 13 12Section 13. 139.30 (2n) of the statutes is created to read:
AB249,7,1413 139.30 (2n) "Direct marketer" means any person who solicits or sells cigarettes
14to consumers in this state by direct marketing.
AB249, s. 14 15Section 14. 139.30 (2p) of the statutes is created to read:
AB249,7,1916 139.30 (2p) "Direct marketing" means publishing or making accessible an offer
17for the sale of cigarettes to consumers in this state, or selling cigarettes to consumers
18in this state, using any means by which the consumer is not physically present at the
19time of sale on a premise that sells cigarettes.
AB249, s. 15 20Section 15. 139.30 (3) of the statutes is amended to read:
AB249,7,2521 139.30 (3) "Distributor" means any person who acquires unstamped cigarettes
22from the manufacturer thereof or from the first importer of record thereof, affixes
23stamps to the packages or other containers, stores them and sells them to other
24permittees or to retailers for resale or and who acquires may acquire stamped
25cigarettes from another permittee distributor for such sales.
AB249, s. 16
1Section 16. 139.30 (8s) of the statutes is created to read:
AB249,8,42 139.30 (8s) "Person" means any individual, sole proprietorship, partnership,
3limited liability company, corporation, or association, or any owner of a single-owner
4entity that is disregarded as a separate entity under ch. 71.
AB249, s. 17 5Section 17. 139.30 (10) of the statutes is amended to read:
AB249,8,86 139.30 (10) "Retailer" means any person who sells, exposes for sale or possesses
7with intent to sell to consumers any cigarettes by any means in which the consumer
8is physically present at the time of sale on a premises that sells cigarettes
.
AB249, s. 18 9Section 18. 139.32 (1) of the statutes is amended to read:
AB249,8,1610 139.32 (1) The tax imposed by s. 139.31 (1) shall be paid. To evidence the
11payment, the department shall provide stamps. A person who has paid the tax shall
12affix stamps of the proper denomination to each package in which cigarettes are
13packed, prior to the first sale within this state. First sale does not include a sale by
14a manufacturer to a distributor or to a direct marketer or by a distributor to a
15permittee who has obtained department approval as provided for in s. 139.321 (1) (a)
162. The tax shall be paid only once on each package or container.
AB249, s. 19 17Section 19. 139.32 (4) of the statutes is repealed.
AB249, s. 20 18Section 20. 139.32 (5) of the statutes is amended to read:
AB249,8,2119 139.32 (5) Manufacturers, direct marketers, and distributors having a permit
20from the secretary shall receive a discount of 1.6% of the tax paid on stamp
21purchases
.
AB249, s. 21 22Section 21. 139.32 (5m) of the statutes is amended to read:
AB249,8,2423 139.32 (5m) Distributors, direct marketers, and manufacturers shall pay to
24the department the cost of printing and shipping those stamps.
AB249, s. 22 25Section 22. 139.32 (6) of the statutes is amended to read:
AB249,9,4
1139.32 (6) Manufacturers, direct marketers, and distributors having a permit
2from the secretary may purchase stamps on credit. The secretary may require
3manufacturers, direct marketers, and distributors who purchase stamps on credit
4to file under the conditions prescribed by the secretary by rule.
AB249, s. 23 5Section 23. 139.321 (1) (intro.) of the statutes is amended to read:
AB249,9,86 139.321 (1) (intro.) It is unlawful for any person to possess in excess of 400
7cigarettes unless the required stamps are properly affixed as provided in ss. 139.32
8(1) and 139.33 (4).
AB249, s. 24 9Section 24. 139.321 (1) (a) 1. of the statutes is amended to read:
AB249,9,1110 139.321 (1) (a) 1. Manufacturers, direct marketers, distributors or warehouse
11operators possessing valid permits issued by the secretary.
AB249, s. 25 12Section 25. 139.33 (3) of the statutes is amended to read:
AB249,9,2413 139.33 (3) No person other than a member of the armed forces, as specified in
14this subsection,
a licensed distributor, or a licensed direct marketer may import into
15this state more than 400 cigarettes on which the excise tax imposed by s. 139.31 has
16not been paid and the container of which does not bear proper stamps. Within 15
17days, any such person importing cigarettes shall file a declaration of such cigarettes
18imported and shall remit therewith the tax on such cigarettes imposed by this
19section. Members of the armed forces shall not be required to report or pay the tax
20on cigarettes in their possession if such cigarettes are issued to them by the U.S.
21government or any of its subdivisions or were purchased in any armed forces post
22exchange or service store. If the use tax imposed by this section is not paid when due,
23it shall become delinquent and the person liable for it shall pay, in addition, a penalty
24of $25 for each 200 cigarettes. Interest on the delinquent tax and penalty shall accrue

1at the rate of 1.5% per month or each fraction of a month from the date the tax became
2due until paid.
AB249, s. 26 3Section 26. 139.34 (1) (a) of the statutes is amended to read:
AB249,10,84 139.34 (1) (a) No person may manufacture cigarettes in this state or sell
5cigarettes in this state as a distributor, jobber, vending machine operator, direct
6marketer,
or multiple retailer and no person may operate a warehouse in this state
7for the storage of cigarettes for another person without first filing an application for
8and obtaining the proper permit to perform such operations from the department.
AB249, s. 27 9Section 27. 139.34 (1) (b) of the statutes is repealed.
AB249, s. 28 10Section 28. 139.34 (1) (c) (intro.) of the statutes is amended to read:
AB249,10,1211 139.34 (1) (c) (intro.) Subject to ss. 111.321, 111.322 and 111.335, no No permit
12under this section may be granted to any person to whom any of the following applies:
AB249, s. 29 13Section 29. 139.34 (1) (c) 1. to 6. of the statutes are repealed.
AB249, s. 30 14Section 30. 139.34 (1) (c) 1m. of the statutes is created to read:
AB249,10,1615 139.34 (1) (c) 1m. Subject to ss. 111.321, 111.322, and 111.335, the person has
16an arrest record or a conviction record.
AB249, s. 31 17Section 31. 139.34 (1) (c) 2m. of the statutes is created to read:
AB249,10,1918 139.34 (1) (c) 2m. Subject to ss. 111.321, 111.322, and 111.335, the person has
19been convicted of a felony, or as a repeat or habitual offender, unless pardoned.
AB249, s. 32 20Section 32. 139.34 (1) (c) 3m. of the statutes is created to read:
AB249,10,2221 139.34 (1) (c) 3m. The person has not submitted proof as provided under s.
2277.61 (11).
AB249, s. 33 23Section 33. 139.34 (1) (cm) of the statutes is created to read:
AB249,11,524 139.34 (1) (cm) The requirements under par. (c) apply to all partners of a
25partnership, all members of limited liability company, all agents of a limited liability

1company or corporation, and all officers of a corporation. Subject to ss. 111.321,
2111.322, and 111.335, if a business entity has been convicted of a crime, the entity
3may not be issued a permit under this subsection unless the entity has terminated
4its relationship with the individuals whose actions directly contributed to the
5conviction.
AB249, s. 34 6Section 34. 139.34 (4) of the statutes is amended to read:
AB249,11,127 139.34 (4) A separate permit shall be required of and issued to each class of
8permittee and the holder of any permit shall perform only the operations thereby
9authorized. Such permit shall not be transferable from one person to another or from
10one premises to another. A separate permit shall be required for each place where
11cigarettes are stamped or where cigarettes are stored for sale at wholesale or,
12through vending machines or multiple retail outlets, or by direct marketing.
AB249, s. 35 13Section 35. 139.34 (6) of the statutes is amended to read:
AB249,11,1714 139.34 (6) A vending machine operator or a multiple retailer may acquire
15unstamped cigarettes from the manufacturers thereof and affix the stamps to
16packages or other containers only if the vending machine operator or multiple
17retailer also holds a permit as a distributor or direct marketer.
AB249, s. 36 18Section 36. 139.34 (8) of the statutes is amended to read:
AB249,11,2319 139.34 (8) The holder of a warehouse permit is entitled to store cigarettes on
20the premises described in the permit. The warehouse permit shall not authorize the
21holder to sell cigarettes. Unstamped cigarettes stored in a warehouse for a
22manufacturer, direct marketer, or distributor may be delivered only to a person
23holding a permit as a manufacturer, direct marketer, or distributor.
AB249, s. 37 24Section 37. 139.345 of the statutes is created to read:
AB249,12,6
1139.345 Direct marketing. (1) (a) No person may sell cigarettes to
2consumers in this state as a direct marketer or solicit sales of cigarettes to consumers
3in this state by direct marketing unless the person has obtained a permit from the
4department to make such sales or solicitations. The person shall file an application
5for a permit under this subsection with the department, in the manner prescribed
6by the department, and shall submit the following fee with the application:
AB249,12,87 1. If the person sells no more than 30,000 cigarettes annually to consumers in
8this state by direct marketing, $1,000.
AB249,12,109 2. If the person sells more than 30,000 but less than 600,001 cigarettes
10annually to consumers in this state by direct marketing, $5,000.
AB249,12,1211 3. If the person sells more than 600,000 cigarettes annually to consumers in
12this state by direct marketing, $10,000.
AB249,12,1313 (b) A permit issued under par. (a) expires on December 31 of each year.
AB249,12,2314 (c) The department may not issue a permit to a person under par. (a) unless the
15person certifies to the department that the person shall acquire stamped cigarettes
16from a licensed wholesaler or distributor or unstamped cigarettes from the
17manufacturer thereof or from the first importer of record thereof, pay the tax
18imposed under this subchapter on all unstamped cigarettes and affix stamps to the
19cigarette packages or containers as provided under s. 139.32 (1), store such packages
20or containers, and sell only such packages or containers to consumers in this state
21by direct marketing; or purchase cigarettes from a distributor, to the packages or
22containers of which stamps have been affixed as provided under s. 139.32 (1), and sell
23only such packages or containers to consumers in this state by direct marketing.
AB249,13,624 (d) No person may be issued a permit under this subsection unless the person
25certifies to the department, in the manner prescribed by the department, that all

1cigarette sales to consumers in this state shall be credit card or personal check
2transactions; that the invoices for all shipments of cigarette sales from the person
3shall bear the person's name and address and the permit number of the permit
4ultimately issued under this subsection; and that the person shall provide the
5department any information the department considers necessary to administer this
6section.
AB249,13,9 7(2) (a) No person may purchase tax stamps in excess of the number of cigarette
8sales specified in his or her permit under sub. (1) (a) unless the person pays the
9permit fee under sub. (1) (a) that is applicable to the excess amount.
AB249,13,1510 (b) No person may sell cigarettes in excess of the number of cigarette sales
11specified in his or her permit under sub. (1) (a) unless the person pays the permit fee
12under sub. (1) (a) that is applicable to the excess sales. Any person who sells
13cigarettes in excess of the number of cigarette sales specified in his or her permit
14shall pay a penalty to the department of $5,000 or an amount that is equal to $50 for
15every 200 cigarettes, or fraction of 200 cigarettes, whichever is greater.
AB249,13,19 16(3) (a) No person may sell cigarettes to consumers in this state by direct
17marketing unless the tax imposed under s. 139.31 (1) is paid on such cigarettes and
18stamps are affixed to the cigarette packages or containers as provided under s.
19139.32.
AB249,13,2120 (b) No person may sell cigarettes to consumers in this state by direct marketing
21unless the tax imposed under s. 77.52 or 77.53 is paid on the sale of such cigarettes.
AB249,13,24 22(4) No person may sell cigarettes to a consumer in this state by direct
23marketing unless the person verifies the consumer's identity and that the consumer
24is at least 18 years of age by any of the following methods:
AB249,14,2
1(a) The person uses a database, approved by the department, that includes
2information based on public records to verify the consumer's age and identity.
AB249,14,83 (b) The person receives from the consumer, at the time of purchase, a notarized
4copy of a government issued identification, the name specified on the identification
5matches the name of the consumer, and the birth date on the identification verifies
6that the purchaser is at least 18 years of age. In this paragraph, "government issued
7identification" includes a valid driver's license, state identification card, passport, or
8military identification.
AB249,14,109 (c) The person uses a mechanism, other than a mechanism under par. (a) or (b),
10for verifying the age and identity of a consumer that is approved by the department.
AB249,14,15 11(5) Any person who, without having a valid permit under sub. (1), sells or
12solicits sales of cigarettes to consumers in this state by direct marketing shall pay
13a penalty to the department of $5,000 or an amount that is equal to $50 for every 200
14cigarettes, or fraction of 200 cigarettes, sold to consumers in this state by direct
15marketing, whichever is greater.
AB249,14,18 16(6) (a) No sale of cigarettes to a consumer in this state by direct marketing may
17exceed 10 cartons for each invoice or 20 cartons in a 30 day period for each purchaser
18or address.
AB249,14,2219 (b) Any person who sells cigarettes that exceed the maximum amounts under
20par. (a) shall pay a penalty to the department of $5,000 or an amount that is equal
21to $50 for every 200 cigarettes, or major fraction of 200 cigarettes, sold above the
22maximum amounts, whichever is greater.
AB249,15,223 (c) Any person who purchases cigarettes that exceed the maximum amounts
24under par. (a) shall apply for a permit under s. 139.34 and shall pay a penalty to the

1department of $25 for every 200 cigarettes, or fraction of 200 cigarettes, purchased
2above the maximum amounts.
AB249,15,4 3(7) No cigarettes may be shipped to a person who is under 18 years of age and
4no cigarettes may be shipped to a post-office box.
AB249,15,7 5(8) All revenue collected from permits and penalties under this section shall
6be credited to the appropriation account under s. 20.566 (1) (gc) to enforce and
7administer this section.
AB249, s. 38 8Section 38. 139.35 (1) of the statutes is amended to read:
AB249,15,129 139.35 (1) Transfers. No person may give, sell or lend any stamps to another
10and no person may accept, purchase or borrow any stamps from another. All sales
11and transfers of stamps may be made only by the secretary to permit holding
12manufacturers, direct marketers, and distributors.
AB249, s. 39 13Section 39. 139.37 (1) (a) of the statutes is amended to read:
AB249,16,714 139.37 (1) (a) No person shall sell cigarettes or take orders for cigarettes for
15resale
solicit cigarette sales in this state for any manufacturer or permittee without
16first obtaining a
unless the person has filed an application for and obtained a valid
17certificate under s. 73.03 (50) and a
salesperson's permit from the department of
18revenue
. No manufacturer or permittee shall authorize any person to sell cigarettes
19or take orders for cigarettes solicit cigarette sales in this state without first having
20such person secure
unless the person has filed an application for and obtained a valid
21certificate under s. 73.03 (50) and
a salesperson's permit. No person shall authorize
22another person to sell cigarettes or solicit cigarette sales in this state unless the
23person has filed an application for and obtained a valid certificate under s. 73.03 (50)
24and a valid permit under s. 139.34.
The department shall issue the required number
25of permits to manufacturers and permittees who hold a valid certificate issued under

1s. 73.03 (50). Each application for a permit shall disclose the name and address of
2the employer and such permit shall remain effective only while the salesperson
3represents such named employer. If such salesperson is thereafter employed by
4another manufacturer or permittee person, the salesperson shall obtain a new
5salesperson's permit. Each manufacturer and permittee shall notify the department
6within 10 days after the resignation or dismissal of any such salesperson holding a
7permit.
AB249, s. 40 8Section 40. 139.38 (1) of the statutes is amended to read:
AB249,16,229 139.38 (1) Every manufacturer located out of the state shall keep records of all
10sales of cigarettes shipped into this state. Every manufacturer located in the state
11shall keep records of production, sales and withdrawals of cigarettes. Every
12distributor and direct marketer shall keep records of purchases and sales of
13cigarettes. Every manufacturer, direct marketer, and distributor holding a permit
14from the secretary with the right to purchase and apply stamps shall also keep
15records of purchases and disposition of stamps. Every jobber, multiple retailer, and
16vending machine operator shall keep records of all purchases and disposition of
17cigarettes. Every warehouse operator shall keep records of receipts and withdrawals
18of cigarettes. All such records shall be accurate and complete and be kept in a
19manner prescribed by the secretary. These records shall be preserved on the
20premises described in the permit or license in such a manner as to ensure
21permanency and accessibility for inspection at reasonable hours by authorized
22personnel of the department.
AB249, s. 41 23Section 41. 139.38 (1m) of the statutes is created to read:
AB249,17,624 139.38 (1m) Records of purchases and sales of cigarettes under sub. (1) that
25are kept by direct marketers shall indicate, for each shipment of cigarettes into this

1state in the month preceding the report under sub. (2), the invoice date and number;
2the quantity of cigarettes shipped; the brand name of the cigarettes shipped; the
3manufacturer of the cigarettes shipped and the manufacturer's origin; the
4purchaser's name, address, and birth date; the name of the person to whom the
5cigarettes were shipped; the address to which the cigarettes were shipped; and any
6other information the department requires.
AB249, s. 42 7Section 42. 139.38 (2) of the statutes is amended to read:
AB249,17,128 139.38 (2) (a) Except as provided in par. (b), every permittee manufacturer,
9distributor, jobber, and direct marketer
shall render a true and correct invoice of
10every sale of cigarettes at wholesale and every permittee shall on or before the 15th
11day of each calendar month file a verified report of all cigarettes purchased, sold,
12received, warehoused or withdrawn during the preceding calendar month.
AB249,17,1813 (b) The department may allow any jobber, multiple retailer, direct marketer,
14or vending machine operator permittee who does not sell cigarettes, except for those
15on which the tax under this chapter is paid, to file a quarterly report. The quarterly
16report shall be filed on or before the 15th day of the next month following the close
17of each calendar quarter. The report shall specify the number of cigarettes purchased
18and sold during the preceding calendar quarter.
AB249, s. 43 19Section 43. 139.395 of the statutes is amended to read:
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